All aboard the Facebook Advertising and Marketing train.
This platform, which started as a place to connect with friends and family has become a hub for hungry marketers in all niches. It looks like it won’t stop, or disappear for very long.
If you have been bitten by the igpanel bug, it is time to learn how to do it correctly. These are some things you should consider.
Marketing and social networking
Before we get to the power of Facebook Marketing, let’s look at how attraction and social media fit into this picture. It’s all been done before. These platforms can make a big difference to your bottom line. They are trusted by hundreds of marketers, and they would be without you.
Facebook is a giant marketing machine.
More than 500 million people are active on Facebook. If Facebook were a country, this would be the fourth largest number of people.
Facebook is available to nearly 1/3 of the world’s population. It has been translated into more than 100 languages.
>> 85% of American women have a Facebook profile, and 95% are on Facebook.
A Facebook page is half of all online shoppers.
These facts may seem amazing, but how does it translate into marketing? Specifically Facebook Marketing. Is it really possible? The answer is yes, but only if you do it correctly.
Facebook Marketing: The Power of Facebook
This is what you need to think about for a second. If you are a good user of Facebook, you can put your business opportunities in front of thousands or even millions of people. These are complete strangers you have never met, spoken to, or even seen. This is possible with the right marketing strategy.
Bottom line: Facebook Marketing works beautifully if you do it the right way
Here are just a few examples.
Michael Stelzner created the Social Media Examiner online magazine in November 2009. He chose to invest in social marketing instead of traditional marketing. Technorati gave him the #1 spot for business blogs. Within his first quarter, he had 100,000 subscribers.
Morton’s Steakhouse used Facebook to promote a Valentine’s Day photo promotion in 2009. What was the result? The result? A dramatic increase in sales and overall business.
Target is a name we’ve all heard. In 2007, Target created a Facebook Party Planning Page. They saw a 6% increase on overall sales.
The Desert Gallery of Houston
Target joined Facebook in 2007 and has been with the company ever since. Target created a Party Planning Page instead of talking about their business or offering the latest flyer. Target saw a 6 percent increase in sales directly as a result.
The case study was conducted by Harvard Business Review and included the Desert Gallery of Houston. The Gallery’s Facebook Fan Page attracted 20% more people to their store. These “fans” spent 33% more on their products than their non-Facebook customers.
Facebook, according to many, is the best place for people to buy from. Here’s the problem. It’s not possible to just create a Facebook page and expect people will flock to it. This is not how it works. It is essential that you are knowledgeable about your work, especially in the face of all the amateurs who have flooded the platform. Let’s answer the question: Does Facebook Marketing work? Yes. It is possible for those who are skilled in the art of working it.